Her e are some quick updates on what has been going on with Aspen Organization Development Consulting recently. We have been extraordinarily busy preparing proposals for some great new, exciting potential clients. Though I don’t want to give too much away, some of the proposals we are preparing are geared to employee assessments for hiring, promotion, and team building, team building consulting, and our other organizational development services.

Some other exciting news happening around here is that our new services catalog is finally done and I have received very positive feedback on the document. It took a lot of time, proof readings, and incredibly frustrating alignment adjustments, but I finally got it done on time to show a potential client (who loved it by the way). So ill just put it out there – if anyone wants the new Aspen Organization Development Consulting Catalog of Services in which we detail all of our world-class services (from employee assessments to workplace diversity training), please send me an email at bnash@aspenod.com.

Also now that it is getting close to July, I’m going to start talking more about the upcoming NY Society for Human Resources Management (SHrM) conference in which Aspen Organization Development Consulting will be promoting our services at our booth. This will be our third experience with exhibiting at conferences and they have become increasingly important in our marketing efforts. Our first time presenting at a conference was at the CT Small Business Conference and Showcase, which unfortunately was a bit of a joke. The conference was not tailored to our target market and we found ourselves stationed in between a party clown who was promoting her birthday party services and a guy who was demonstrating his mini-donut maker machine. Now I don’t want to take anything away from those other people at the conference, they were there just promoting their services, just as we were. However the biggest lesson I learned from the conference was that the target market needs to be there in order for the effort to make sense.

We took that lesson into our next conference experience at the CT Convention Center where we participated in the Human Resources Association of Central Connecticut (HRACC) fall conference. This one, in which we partnered with The Write Design Company, worked out really well for us. We managed to make a lot of connections, which led to a lot of meetings for services presentations. This time, at the NY SHrM we are presenting by ourselves at an Human Resources specific conference for the first time – and it is up to me to get everything ready for it. So as I said, for the next month stay tuned as I provide updates on my progress. Here is a short list of everything I have to do before the conference: construct a aesthetically pleasing booth (naturally on a budget), design and create all the hand out materials, get some sort of give away developed for potential clients, hotel and travel arrangements set up. As you can see, along with everything I do, the next month is going to be a little crazy.

-Ben Nash